Print Advertising Mechanical Specifications

Print Ad Sizes

Sample print ad
Sample print ad
Sample print ad
Ad Unit Dimensions
Standard page (live area) Respiratory Care 7 1/4″ w x 10″ d
Spread pages (live area) Respiratory Care 14 1/2″ w x 10″ d
One-half page (horizontal) 7″ w x 4 7/8″ d
One-half page (vertical) 3 1/2″ w x 10″ d
One-third page (vertical) 2″ w x 10″ d
One-fourth page 3 1/4″ w x 4 7/8″ d

Print Ad Specifications

  • Build document to ad size — see reverse side.
  • Image resolution 266 dpi — 300 dpi.
  • Do not use 4/C black for text.
  • 133 line screen, ink density 280%.
  • Fractional ads do not bleed and require a border, or background fill as border.
  • Full page bleed should extend at least 1/8″ per side.
  • Keep live matter within a 7 1/4″ x 10″ safety area for full bleed ads.
  • Standard trim, bleed, and printer marks with full page ads. No marks included in live image area, or bleed.
  • PDF files should be created at the highest resolution possible for quality output. Be sure to embed all fonts, and that the images imported into the file that you are creating a PDF file from are the highest resolution possible.
  • All color must be converted to CMYK with spot designation removed. All ads must not contain any PMS metallic or fluorescent inks, and all spot colors must be converted to CMYK. Do not PDF ads containing spot colors.
  • Transparency and layers built in Adobe CS programs such as InDesign and Illustrator must be flattened or rasterized prior to creation of PDF and file submission. Publisher is not responsible for transparencies and/or printing problems related to ad submissions that are not properly flattened before the PDF is created. Manual trapping to be applied in application layout by the ad designer.
  • We only accept native files for ads created in Indesign, Adobe Illustrator and Photoshop. Include all supporting files and fonts placed in your page layout. All ads created in layout programs other than specified must be submitted in PDF format.
  • When creating text with attributes such as bold or italic, use that specific font (i.e. HelveticaBoldOblique). Do not use the style menus in layout programs such as QuarkXpress and Indesign to assign font attributes.

Additional Print Ad Specifications

  • Binding: Perfect Bound.
  • Trim size: 8 1/8″ x 10 7/8″.
  • Page Full Bleed: 8 1/2″ x 11 1/4″.
  • Page Gutter Bleed: 8 3/8″ x 10″.
  • Spread Trim Size: 16 1/4″ X 10 7/8″. Allow 3/32 mill out per page when art or copy crosses gutter.
  • Spread Full Bleed: 17″ x 11 1/4″. Allow 3/32 mill out per page when art or copy crosses gutter.
  • Half Page Horizontal Full Bleed: 8 3/8″ x 5 1/2″.
  • Half Page Vertical Outside or Gutter Bleed: 4″ x 11 1/4″.
  • Paper Stock — Inside Pages: 45 lb. Somerset Gloss 80.
  • Paper Stock — Covers: 80 lb. Opus Gloss.
  • Halftone Screen: 133 Line Screen.
  • Reproduction Process: Web Offset.
  • Color Rotation: Black, cyan, magenta, yellow.
  • Materials Deadline: See editorial calendar for dates.
  • Email and Shipping Address for Materials: Email digital files to or ship to Advertising Dept., Name of Magazine, Month of Issue, 9425 N. MacArthur Blvd., Ste. 100, Irving, TX 75063.
  • Storage Policy: Respiratory Care Digital files are held for one year, then destroyed unless instructed otherwise.

Insert Requirements

  • Deadline for Inserts: See Editorial Calendar for dates.
  • Call for Mechanical Specifications: Advertisers must submit a mock-up or sample for approval. Call (972) 243-2272 and ask for Advertising or Marketing.

Shipping Address for Inserts

  • Respiratory Care Inserts: Cenveo, Respiratory Care, Month of Issue, 2901 Byrdhill Road, Richmond, VA 23228-5867.

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