AARC Welcomes New Director of Digital and Social Media Marketing

 Published: December 15, 2022

By: Heather Willden


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The AARC welcomes Elizabeth Morrison to the team as the new director of digital and social media marketing. Morrison joins the AARC with a strong background in marketing and digital content strategy. Most recently, she was the senior digital experience manager for a Dallas-based law firm.

There she directed website technical updates and development strategies. Prior to the law firm, Morrison was the senior digital marketing manager with ID90 Travel, reviewing ad performance and developing multi-platform marketing strategies. In addition, Morrison’s extensive marketing and analytics background will greatly assist the AARC as we move the Association forward.

“I’m delighted to join the AARC and work with such a talented group of people while supporting those who work in respiratory care,” Morrison said. “I’m thankful to support a cause that impacts so many respiratory therapists and patients worldwide.”

Morrison’s digital and social media marketing efforts will help achieve the strategic goals for AARC membership, advocacy, and education. She will be responsible for campaigns and other digital initiatives, social media marketing, and building our member communities.

“Liz brings expertise and energy to AARC strategic imperatives where digital and social media marketing make a big difference,” said AARC Vice President of Marketing and Communications Ellen Worsham. Her work will help build visibility in the profession, support workforce recovery, and of course, in our rebranding and digital transformation. We are so pleased to welcome her to AARC.”

Email newsroom@aarc.org with questions or comments, we’d love to hear from you.

Heather Willden

Heather Willden is the Director of Governance and Strategic Initiatives for the AARC where she works with state affiliates as the HOD liaison. She also manages DEI efforts and strategic initiatives. Connect with her about these topics by email, AARConnect or LinkedIn. When she's not working, you can find her podcasting with her husband, exploring new hiking trails, photographing, and spending time with her family.

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